Scott Bozman, Ph.D.

Professor of Marketing

Dr. Bozman is a Professor of Marketing in the School of Business Administration at Gonzaga Â鶹¹ÙÍø. His research interests include brand management, new product development, and marketing metrics. He teaches courses in integrated marketing communications...

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Bozman

Contact Information

Education & Curriculum Vitae

Ph.D., Washington State Â鶹¹ÙÍø, 1990

M.A.,Â鶹¹ÙÍø of Victoria, 1983

B.S., Â鶹¹ÙÍø of Idaho, 1980

P.C.M., American Marketing Association, 2001

Courses Taught

MKTG 410 Digital Marketing
Dr. Bozman is a Professor of Marketing in the School of Business Administration at Gonzaga Â鶹¹ÙÍø. His research interests include brand management, new product development, and marketing metrics.  He teaches courses in integrated marketing communications and personal selling. Since joining the Gonzaga Â鶹¹ÙÍø faculty in 1990, Dr. Bozman has also held a variety of administrative positions including Director of Graduate Programs, Faculty Assembly President, and Acting Associate Academic Vice-President. Dr. Bozman is active within numerous community organizations.  He holds a bachelor’s degree in Business Administration, a master's degree in Economics, and a doctorate degree in Marketing from Washington State Â鶹¹ÙÍø.

Bozman, A., Xu, D., & Bozman, C. S. (in press, 2020). The Incremental Effect of Satisfaction on Stock Price. Journal of
Applied Business and Economics.

McPherson, M., Friesner, D., & Bozman, C. S. (in press, 2020). Mapping the Inter-Relationships between Community
Assets. International Journal of Social Economics.

Friesner, D., Bozman, C. S., McPherson, M., Valente, F., & Zhang, A. (in press, 2020). Information Entropy and Scale
Development. Journal of Survey Statistics and Methodology.

Bozman, C. S. (2018). Sport brand architecture: Branding effects associated with the creation of an umbrella brand.
Athens Journal of Sport.

Bozman, C. S. (2016). Using entropy-based information theory to evaluate survey research. Journal of Marketing
Development and Competitiveness.

Bozman, C. S. (2016). Community sport socialbenefits: A basis for continuous improvement. Athens Journal of Sport.